Impressions

Learnings and observations captured as they unfold — across technology, markets, and everything that makes life.

What a whole generation of B2B marketers get wrong

Your job is to move each funnel metric, except not everything at once.

9 May 2026

In the 90s, executives outsourced their thinking to McKinsey. Founders are doing it again — except this time, the output arrives in their own voice.

27 March 2026