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Impressions

Learnings and observations captured as they unfold — across technology, markets, and everything that makes life.

The link saving app I needed was already on my phone

I couldn't find a solution, so I built one. Learned about the sheer power of Apple Shortcuts in the process.

5 July 2026

What a whole generation of B2B marketers get wrong

Your job is to move each funnel metric, except not everything at once.

9 May 2026

AI Consultification of Founders

In the 90s, executives outsourced their thinking to McKinsey. Founders are doing it again — except this time, the output arrives in their own voice.

27 March 2026

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keshav [@] keshavtrehan.com

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Body and soul in India🇮🇳